February 2010 Blog Posts (6)

Schools: Should You Follow the Corporate Model for Marketing? (An Interview with an expert)

Schools: Should we use a corporate model in Marketing?



Fred McGaughan Consulting interviews a marketing guru



Jim Hutton speaks softly, but he carries a big stick when it comes to understanding corporate and organizational communications and marketing (you can look him up at…

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Added by Fred McGaughan on February 19, 2010 at 10:14pm — No Comments

Recruit Students from China

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Added by Albert Wan on February 18, 2010 at 8:45am — 1 Comment

Next WEBA Agent Fair , 26-27 October 2010

Greeting from WEBA,

We would like to remind all the agents that the final deadline for the registration to the annual WEBA Agent Fair held in October 26-27, 2010 in Switzerland will end on the 28th of February 2010.

Register online directly at www.webaworkshops.com .…

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Added by WEBA on February 17, 2010 at 4:28pm — No Comments

Preparing Hospitality Leaders by BHMS Business&Hotel Management School, Luzern Switzerland

Info: Dr. Péter Hajtó, Marketing Manager BHMS Email: hajto@bhms.ch

Added by DR PETER HAJTO on February 16, 2010 at 7:23am — No Comments

Branding Independent Schools

Branding Your Independent School

A Novel Analogy

Fred McGaughan

FRM Ed. Consulting

2/3/10



I’m a voracious reader, and browsing at Borders the other evening a thought hit me—independent schools could learn something from the manner in which successful authors develop their brand.

There are three basic ways I find out about good books: a. I have my favorite genres and trusted authors, so look specifically for them b. A friend recommends one c. I find fresh… Continue

Added by Fred McGaughan on February 4, 2010 at 4:07pm — No Comments

IMI semester 2009b - Once upon a dream

Semester 2009b at IMI was very special. Here are some of the impressions.
http://tinyurl.com/yayny3a

Added by Lukas Ritzel on February 3, 2010 at 12:59pm — No Comments

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